sensational 5 a day

Early stimulation is vital for children’s healthy development.
Cannes Young Health Lions asked us to develop a global campaign idea to help Unicef raise awareness and educate caregivers.

Insight 

People need simple and memorable aids to turn habit into behaviour, as seen with the global success of the healthy eating campaign: 5 fruit and veg a day.
 

Our idea

Sensory stimulation is essential nourishment, so make sure you get your ‘Sensational 5 a day’.

How it works

With bold colours and universal iconography, we ensured that literacy would be no barrier for our message; educating parents and caregivers around the world that
children’s senses need feeding too.

Art Director: Ben Gibson